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What is NAP consistency and why does it matter for Local SEO?

Business, Business ToolsBy Clayton BiewerJanuary 18, 2021

The first and most important thing to know here is what NAP stands for. NAP is an acronym for name, address, and phone number. These are three key factors in every single business listing on the internet. Your business’ homepage URL should also be considered for NAP purposes. NAP consistency is the accuracy and consistency…

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